Mapping the Stakeholder Landscape with Product Context Analyzer
A Stakeholder Map organizes stakeholders by the archetypical roles they play across the analyzed context. It shows who performs, authorizes, is affected by, is interested in, contributes to, or owns the activities being analyzed. By revealing the larger stakeholder landscape beyond today's direct users, the map helps teams identify opportunities to serve additional stakeholders and potentially turn them into direct users.
Specify the activity you want to analyze. The activity can be a single task, a responsibility, or a multi-phase journe
Example: Ordering Pizza for a large business meeting
Describe the activity in a single sentence without prescribing a particular product or solution.
Optionally include context such as who is performing the activity and under what circumstances.
Adding context helps make the analysis more domain-specific.
The analysis takes several minutes depending on the scope and number of tasks identified
Insights are synthesized views of the context-of-use analysis across tasks and stakeholders
The Stakeholder Map combines stakeholder relationships identified across the analysis
Select the Stakeholder Map to see stakeholders organized by the roles they play across the analyzed context
The map distinguishes stakeholders who perform, authorize, are affected by, are interested in, contribute to, or own activities
A stakeholder can appear in multiple columns when they take on different roles
Percentages indicate how frequently a stakeholder takes on each role across the analyzed context
See who authorizes, contributes to, owns, is affected by, or is interested in the activities surrounding your direct users.
Consider the information, interactions, and dependencies involving surrounding stakeholders instead of designing only for the person performing the task.
Identify indirect stakeholders whose involvement could be supported directly through new or extended product capabilities.
Use the broader stakeholder landscape to explore whether your product should support interactions or responsibilities that currently sit outside its scope.
Use the stakeholder landscape to discuss where expanding the product to additional roles could create new product or service opportunities.