Creating Empathy Maps with Product Context Analyzer
An Empathy Map organizes a persona's perspective into what they say, do, think, and feel. By bringing observable behavior together with thoughts and affective states, it helps teams develop empathy, understand the persona's point of view, and anticipate how they might respond to design decisions. The Does section links directly to the underlying tasks in the context-of-use analysis.
Specify the job profile or persona name you are interested in without mentioning any activity
Example: Regional Sales Manager in Pharmaceuticals
To provide more context, you may add further detail about the type of user or stakeholder you are interested in
You may set 'Persona' as explicit focus for analysis to overwrite automatic classification
The analysis of a persona takes several minutes depending on the number of tasks identified
As soon as the analysis is completed, you can open it and look at all artifacts
The quick access view provides direct access to all artifacts grouped by UX method
You can also browse all results by stakeholder, task or task object by clicking on the left icons
The Empathy Map organizes the persona's perspective into Says, Does, Thinks, and Feels
Use the Empathy Map to understand the persona's perspective and emotional drivers
Follow links from Does to explore the underlying tasks in the context-of-use analysis
Give the team a structured view of what the persona says, does, thinks, and feels before discussing how the product should respond.
Use the persona's thoughts, feelings, and behaviors to consider how they might perceive or respond to a proposed interaction or change.
Walk through a proposed experience from the persona's perspective to identify assumptions, concerns, or emotional responses the design may have overlooked.
Use the structured content to create a visually engaging empathy map for presentations, workshops, or other research deliverables.
Treat the generated empathy map as a hypothesis and validate whether the described behaviors, thoughts, and feelings reflect their actual perspective.